The C-Store business is changing dramatically. Pay-at-the-pump, declining tobacco sales, shrinking gasoline margin, and increased competition from drug chains pose real threats. In response C-Stores are expanding food service offerings, driving gas purchasers into the store, attempting to increase basket size, driving perfect assortment at each store, and of course defining and holding people accountable to merchandising best practices.
If you're responsible for merchandising small stores or a convenience stores, you may find that it's one of the hardest store types to get and keep every store perfect. How do you make your stock visually appealing when you simply don't have the floor space that other big-box stores would allow? How do you catch the attention of people focused on an in-and-out trip while in a hurry? How do you get the right product mix, in the right plan-o-grams without overcrowding displays and creating chaos?
Everyone finds it difficult to break through. General Mills Convenience and Foodservice helps us out with a 2013 study. We'll use it and it's data as the basis of why this is so difficult, and then provide answers and strategies from the key learnings and best practices.