A lot of retailers try to go after Millennials because they believe that is the demographic that has the most flexible income, and/or that is the demographic that is more willing to part with their cash.
by Robert Gerace, on Dec 29, 2016 9:28:33 AM
A lot of retailers try to go after Millennials because they believe that is the demographic that has the most flexible income, and/or that is the demographic that is more willing to part with their cash.
by Robert Gerace, on Dec 19, 2016 7:00:00 AM
Waiting in line is one of the worst parts of retail, and it's inevitable. Even with self check-out lines, there's still a line as customers wait to pay for their purchases. This is usually the time when parents reprimand their kids, teens check their phones, and older folks take a gander at the tabloid stands. But this is actually prime real estate for engaging your customer base.
by Robert Gerace, on Dec 15, 2016 7:00:00 AM
RetailWire recently published a blog post that detailed why it is exactly that brick and mortar stores face heavy competition from online retailers insofar as convenience is concerned.
by Robert Gerace, on Dec 14, 2016 7:00:00 AM
When a customer walks into a store and tells an associate that they have a budget they need to stick to, the associate often believes that the customer's budget is set in stone and that they have to stick to the customer's budget in order to keep the customer happy. However, as NRF recently pointed out in their blog, customer's budgets are often more malleable than associates may think.
by Robert Gerace, on Dec 13, 2016 7:00:00 AM
How many of us have started out with an idea of who we want to shop for, but have no idea what we want to get them? Shopify recently shared a blog post offering tips on how companies can implement gift guides in order to help boost their holiday numbers.
by Robert Gerace, on Dec 12, 2016 7:00:00 AM
The holidays bring everyone out of the woodwork, including people who don't normally shop at your stores. These customers may have a holidays-only relationship with your those stores, in that they only think of them and shop with them once the holiday season rolls around, only to disappear again until next year.
by Robert Gerace, on Dec 9, 2016 7:00:00 AM
RetailWire recently published a blog post in which they pondered the thought-provoking question: are sales promotions the "cancer" of department stores?
by Robert Gerace, on Dec 8, 2016 7:00:00 AM
So here's a common problem that RetailWire addressed in one of their recent blog posts: how much inventory is too much (or too little) for the holiday season?
by Robert Gerace, on Dec 7, 2016 7:00:00 AM
Recently, RetailWire published a blog post that tackled the idea of why ever -- or eventually -- retailers finally veer toward more innovative solutions.
by Robert Gerace, on Dec 6, 2016 7:00:00 AM
RetailWire recently published a blog post detailing the ways in which customers would prefer to engage with the brands to which they feel the most loyal.
by Robert Gerace, on Dec 5, 2016 7:00:00 AM
In a prior blog post we discussed a post uploaded by our friends at Vend, which described some tips as to how to turn window shoppers into customers. This post is the second in our series.
by Robert Gerace, on Dec 2, 2016 7:00:00 AM
Vend posted an incredibly helpful blog about how to turn lookers into buyers this holiday season; but, in reality, these tips can be helpful for companies year-round.
by Robert Gerace, on Dec 1, 2016 7:00:00 AM
A lot is often said about the millennial demographic. One of the more accurate statements about them is that they don't fall for the same marketing tricks that you and your parents may have fallen for back in the day. So how do you change things up in order to better market to them?
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