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Retail Greatness Blog

Build Your CPG Brand Loyalty by Using Data Wisely

There's a lot of gloom and doom in the media these days about retailing. Brands are shuttering stores, foot traffic is losing to ecommerce, and so on. But CPG brands are still competing, constantly looking for advantages that can help win at the shelf. And some are doing well at it.

Topics: brand loyalty cpg big data collection in-store execution