"Eat your own dog food." It's a term that I learned years ago that transformed our business; and it's something you need to do too. And I'm going to teach it to you now.
It means that unless you use your own products and services you have NO IDEA what your customer experience is like. And years ago when I started forcing our team to use our own tools to train and manage our own people, it was a real eye opener -- and caused us to completely redesign everything to make it something that I would take pleasure in using.
So as a retail executive, do you even know what your shoppers experience? In every store? In slow times and during the holiday rush? Have you tried it?
WELL YOU CAN'T. NOT PHYSICALLY, ANYWAY. BECAUSE THERE ARE TOO MANY STORES AND TOO MANY VARIABLES TO SAMPLE.