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Retail Greatness Blog

The Purpose and Importance of an Action Plan


Having an action plan for a store is similar to being "put on probation" after receiving a less than stellar annual review at your job. Your boss discusses with you exactly what it is that s/he is not happy with and works with you on a plan that, going forward, will attempt to fix whatever it is that you are doing wrong so that when the next review comes around, s/he will be able to give you much higher marks (unless, of course, you don't attempt to make any improvements at all - in which case, out you go, and deservedly so).

So that, in a nutshell, is what an action plan is - a corrective action plan that lays out for the store its issues, how to fix them, and who should be responsible for fixing them. The action plan also usually includes a deadline by which those actions need to be fixed so that, if it is ultimately determined that the action plan didn't work, a new course of action can be charted in an attempt to resolve the same issue. 

Topics: calculating ROI trends performance action plan repeat unacceptables