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Retail Greatness Blog

Five Primary Reasons why MSO's Fail

In the nearly 25 years I've been doing this I've been privileged to work with the best MSO's in the industry; and unfortunately I've watched some good people lose lucrative MSO companies. 

It's a well-known axiom that over half of business fail within 5 years of startup. That number holds true in the retail industry, and I'm certain that part of the reason for the retail drop off is connected to inadequate merchandising services delivery.

Topics: mso merchandising success merchandising greatness

Mobile technology: An essential part of your merchandising services workforce management

Mobile-integrated technology has burst onto the scene in so many industries. The benefits of being a mobile-connected organization can be felt in verticals steeped in history – and brand-new ones as well. For companies with a field workforce (like merchandise service orgs), mobile is becoming an essential ingredient to success.

Topics: Technology mso mobile apps

How to Get "Sold" on Your Company so as to Help Sell It to Your Customers

When you’re in a store, for better or worse, you’re the face of your company and its products and services.  I say “for better or worse” because if you’re completely sold on your company and its products or services and act in ways that edify them and (re)sell everyone you’re speaking with, that’s great!  However, if you’re not completely sold, and/or are not motivated to sell or re-sell everyone possible, then you have no business being in that store.

Topics: product sales mso