I've always wanted to write a book, and started hundreds; but I never thought the first one I'd finish would be all about saving brick & mortar retail.
It came about because I'd been doing a lot of home improvement over the summer -- and visiting ALL KINDS of retail stores for the many projects that I'd taken on.
And a weird thing began to happen. I, who never ordered more than a few things from Amazon.com found myself gradually ordering more and more from Amazon as each trip to all of these various retail stores made it clear that the retail shopping expeirence is HORRIBLE.
They are out of stock on a HUGE number of products. MANY in-store associates are untrained, often rude, apathetic, and more often than not I found myself making MANY trips to the same store (because the associate who helped me didn't understand my problem and sold me a partial solution), or different stores (because it took several stores to find enough things in stock to complete one project.)
Gradually, I was being PUSHED to Amazon -- and if Amazon didn't have it -- searching out other online vendors.
And then it hit me.
Traditional Retail is dying.