As I've said, there are 7 steps to the retail sale. Can you list them by memory yet?
Unless you have a photographic memory – whether you can or cannot, there was a time when you’d been exposed to them and could not recite them.
Should you be able to recite them? Of course.
Why is that important? Because if you retrace the steps of billions of successful sales at retail (in other words, the 7 steps) you’re much more likely to be successful at retail sales!